Agenda


Join us this June for these must-attend sessions

Tuesday, June 7th


   
7:00-8:00

Networking Breakfast

 
8:00-8:40

10 Fundamental Changes to Fuel Growth

The last two years have forced all of us to alter business plans and review old strategies. In many cases, they’ve led to growth in value and profits. Which of these changes are here to stay? Which tactics have run their course? Where are leading Renewd members investing now? Join this discussion as we highlight sustainable changes that will support your information industry goals for 2022 and beyond.

In this session, you'll learn:

  • Learn which pandemic-era changes are here to stay—and which will just fade away
  • Get growth strategies and tactics to drive your business for the long haul
  • Discover ten fundamental changes that will fuel growth
Cindy Carter
Cindy Carter (Panelist)
President, WCG Market Intelligence and Insights
Robin Crumby
Robin Crumby (Panelist)
Co-founder, Kademy
David Foster
David Foster (Moderator)
CEO, Business Valuation Resources
 
8:45-9:30

Keynote: Riding a Rocket: Behind Taking MJBiz from Startup to $150 Million Exit

From a risky launch in 2011... to record-breaking sales from 2016-on... to surviving the pandemic and coming out on the other side with the largest indie exit of 2021, Anne Holland's and co-founder Cassandra Farrington's MJBiz has been like riding a rocket ship. Holland will share her behind-the-scenes peek of how they pulled it off, complete with strategic lessons learned along the way. For anyone who knows Holland, you know she is direct and fully transparent, so be prepared to hear the full scoop: the good, the bad, and the ugly.

In this session, you'll learn:

  • Get the inside scoop on what's involved with selling your company
  • Learn how to weather the whirlwind of fast-and-furious growth
  • Discover strategies and lessons from an industry veteran
Anne Holland
Anne Holland
Co-Founder MJ Biz and Serial Entrepreneur
 
9:30-10:00

Networking Break

 
10:00-10:30

Using Data to Drive Renewals

In this session, you will learn how Money-Media uses data to assess and address risk during the life of a subscription, regularly resulting in dollar-based renewal rates of 100%. With the proper use of data, you can measure engagement, reduce risk, steer pricing, and garner insights for product development.

In this session, you'll learn:

  • See how Money-Media maximizes renewals with the use of data
  • Understand how data can be applied to different products
  • Learn how to use data throughout the subscription lifecycle
Dan Fink
Dan Fink
Managing Director, Money-Media
 
10:35-11:10

Virtual/Hybrid Events and the Path to Profitable Year Round Community Models

Love them or hate them, virtual and hybrid events are here to stay. But where are they working, where are they failing, and why? Are they just extra expense, or are there examples where engagement and profit are both high? And finally, how do they fit in with a year round community model? This session will discuss different scenarios and examples of what virtual/hybrid components some companies have in place as well as profitability measures and best practices. It will also cover the tactics that can leverage the powerful brand and reach of a live event together with the astonishing reach and lead development of the online event formats. Add in some online learning, maybe a certification program, a job board, an online vendor directory, sponsored research, a digital magazine and other elements, and you can become the master of a niche, profitable and impenetrable year-round profitable community. Did we mention the margins on some of these extensions can be even higher than trade shows? Yep, they also develop recurring revenue streams, and they build new momentum and marketing reach for your in person event. And one more benefit (in case you are not convinced yet), year-round event communities (done right) create a moat around your valuable assets that competitors can't replicate. There's so much to be discussed -- don't miss this session!

In this session, you'll learn:

  • How to frame your services as a community to benefit from this important new model.
  • If you should continue (or start) hybrid events.
  • How to make hybrid events and communities profitable.
Cindy Carter
Stephanie Eidelman
CEO, The iA Institute
RD Whitney
RD Whitney
Founder, 365 Media, and Community Leaders Institute
 
11:15-1:00

Lunch and Networking

 
1:00-1:40

A/B Testing Results: Find Out What Works and What Doesn't

Which headline, image, button, or color will result in more engagement and revenue? You can guess, but it's better to get real-world answers through A/B testing. In this session, you'll learn, Hannah Glover, Greg Krehbiel, and Stephanie Williford will review tests from a number of different publishers and show the often surprising results.

In this session, you'll learn:

  • Get new testing ideas for your digital marketing efforts.
  • Find out what works—and what doesn’t. The results may surprise you!
  • Save time and money by avoiding useless and wasteful testing.
Hannah Glover
Hannah Glover
Group Managing Editor, Money Media, a division of Financial Times
Greg Krehbiel
Greg Krehbiel
President, The Krehbiel Group
Stephanie Williford
Stephanie Williford
CEO, EB Medicine
 
1:45-2:15

How to Pick the Right Technologies for Your Business

The technology landscape can be confusing and complex for specialized information businesses. CMS, CDP, Payment and Billing, Marketing Automation, and a dozen others...It's easy to get lost in the morass of options! And we've all heard horror stories of technology bought and abandoned due to a lack of fit or loss of a champion within a business. But how do you go about identifying requirements, researching companies, and ultimately getting the right technologies for your business? Join Kathy Greenler Sexton as she shares best practices and insights that will help you make the right decisions.

In this session, you'll learn:

  • How to identify the RIGHT technology solution providers
  • How to quickly, but completely, identify your requirements and specifications to your prospective tech provider
  • How to sort through RFP responses to compare apples to apples and make the right decistion
  • How to plan and execute tech implementation
Kathy Greenler Sexton
Kathy Greenler Sexton
CEO & Publisher, Subscription Insider
 
2:20-2:50

Betting Big on Niche Markets

This fireside chat will cover the rationale for Axios entering the subscription market, the goals of this new initiative, and the expected impact on Anxios' growth.

In this session, you'll learn:

  • What makes subscription-worthy content for a professional audience?
  • The importance of UX to the subscriber experience.
  • How Axios' writing style translates to the paid audience.
George Moriarty
George Moriarty
Senior Editor, Axios Pro
 
2:50-3:20

Networking Break

 
3:20-4:00

Keynote: 7 Digital Marketing Skills That'll Never Go Out of Style

Every year, webinars, articles, and blog posts are filled with the annual prognostications about digital trends and (let's be honest) absolute guesses about what’s coming in the next year and beyond. But the reality is that no one goes back and checks to see if those predictions were true, relevant, or simply ridiculous. Matt flips the script by going back to "7 Digital Marketing Skills That'll Never Go Out of Style." Regardless of changes, trends, or technology, these foundational skills prepare you to handle anything. In fact, you’ll be more adaptable than those who might know the new tech but haven’t gained or honed these skills. What goes out of style are tactics that’ll be extinct faster than parachute pants, big hair, or grunge. Instead, in this session, you'll learn to develop methods of thinking and approaches to new digital challenges based on experience, measurement, and communication.

In this session, you'll learn:

  • Learn the 7 tried-and-true skills needed to succeed with digital marketing
  • Find out how to spot—and avoid—marketing "trends" that are really just fads
  • Get oriented to the right mindset and approaches for mastering every digital aspect of your business
Matt Bailey
Matt Bailey
Founder, and Digital Marketing Instructor, Site Logic
 
4:05-5:00

Interactive Roundtable Discussions

  • M&A Update
  • Branding
  • The Customer Journey: onboarding and engagement
  • Affiliate marketing, etc
  • Future of Content
  • Recurring Billing
  • Leveraging freemium models to paid subscribers
  • Customer experience on mobile devices
  • Professional development & career paths for employees/managers
  • Managing and motivating a sales team
  • Pricing
 
5:00-7:00

Cocktail Reception

 
7:00-9:00

Dutch Treat Dinner