| 7:00-8:00 | Networking Breakfast | ||
| 8:00-8:40 | 10 Fundamental Changes to Fuel Growth The last two years have forced all of us to alter business plans and review old strategies. In many cases, they’ve led to growth in value and profits. Which of these changes are here to stay? Which tactics have run their course? Where are leading Renewd members investing now? Join this discussion as we highlight sustainable changes that will support your information industry goals for 2022 and beyond. In this session, you'll learn:
 Cindy Carter (Panelist) President, WCG Market Intelligence and Insights  Robin Crumby (Panelist) Co-founder, Kademy  David Foster (Moderator) CEO, Business Valuation Resources | ||
| 8:45-9:30 | Keynote: Riding a Rocket: Behind Taking MJBiz from Startup to $150 Million Exit From a risky launch in 2011... to record-breaking sales from 2016-on... to surviving the pandemic and coming out on the other side with the largest indie exit of 2021, Anne Holland's and co-founder Cassandra Farrington's MJBiz has been like riding a rocket ship. Holland will share her behind-the-scenes peek of how they pulled it off, complete with strategic lessons learned along the way. For anyone who knows Holland, you know she is direct and fully transparent, so be prepared to hear the full scoop: the good, the bad, and the ugly. In this session, you'll learn:
 Anne Holland Co-Founder MJ Biz and Serial Entrepreneur | ||
| 9:30-10:00 | Networking Break | ||
| 10:00-10:30 | Using Data to Drive Renewals In this session, you will learn how Money-Media uses data to assess and address risk during the life of a subscription, regularly resulting in dollar-based renewal rates of 100%. With the proper use of data, you can measure engagement, reduce risk, steer pricing, and garner insights for product development. In this session, you'll learn:
 Dan Fink Managing Director, Money-Media | ||
| 10:35-11:10 | The Path to Profitable Year-Round Community Models We'll discuss the difference between membership and community, and why it matters. You'll learn about what your peers have tried, successful and not-so-successful models, and the tons of tools out there that support communities.  Stephanie Eidelman CEO, The iA Institute | ||
| 11:15-1:00 | Lunch and Networking | ||
| 1:00-1:40 | A/B Testing Results: Find Out What Works and What Doesn't Which headline, image, button, or color will result in more engagement and revenue? You can guess, but it's better to get real-world answers through A/B testing. In this session, you'll learn, Hannah Glover, Greg Krehbiel, and Stephanie Williford will review tests from a number of different publishers and show the often surprising results. In this session, you'll learn:
 Hannah Glover Group Managing Editor, Money Media, a division of Financial Times  Greg Krehbiel President, The Krehbiel Group  Stephanie Williford CEO, EB Medicine | ||
| 1:45-2:15 | How to Pick the Right Technologies for Your Business The technology landscape can be confusing and complex for specialized information businesses. CMS, CDP, Payment and Billing, Marketing Automation, and a dozen others...It's easy to get lost in the morass of options! And we've all heard horror stories of technology bought and abandoned due to a lack of fit or loss of a champion within a business. But how do you go about identifying requirements, researching companies, and ultimately getting the right technologies for your business? Join Kathy Greenler Sexton as she shares best practices and insights that will help you make the right decisions. In this session, you'll learn:
 Kathy Greenler Sexton CEO & Publisher, Subscription Insider | ||
| 2:20-2:50 | Betting Big on Niche Markets This fireside chat will cover the rationale for Axios entering the subscription market, the goals of this new initiative, and the expected impact on Anxios' growth. In this session, you'll learn:
 George Moriarty Senior Editor, Axios Pro  Andy Baker Director & Practice Lead, B2B Information, Collingwood Advisory | ||
| 2:50-3:20 | Networking Break | ||
| 3:20-4:00 | Keynote: 7 Digital Marketing Skills That'll Never Go Out of Style Every year, webinars, articles, and blog posts are filled with the annual prognostications about digital trends and (let's be honest) absolute guesses about what’s coming in the next year and beyond. But the reality is that no one goes back and checks to see if those predictions were true, relevant, or simply ridiculous. Matt flips the script by going back to "7 Digital Marketing Skills That'll Never Go Out of Style." Regardless of changes, trends, or technology, these foundational skills prepare you to handle anything. In fact, you’ll be more adaptable than those who might know the new tech but haven’t gained or honed these skills. What goes out of style are tactics that’ll be extinct faster than parachute pants, big hair, or grunge. Instead, in this session, you'll learn to develop methods of thinking and approaches to new digital challenges based on experience, measurement, and communication. In this session, you'll learn:
 Matt Bailey Founder, and Digital Marketing Instructor, Site Logic | ||
| 4:05-5:00 | Interactive Roundtable Discussions
| ||
| 5:00-7:00 | Cocktail Reception | ||
| 7:00-9:00 | Dutch Treat Dinner | ||
Agenda
Join us this June for these must-attend sessions plus
a reception and dinner on Monday, June 6th.
Tuesday, June 7th
