“On the Offense”: Building on Specialized Content Success in 2025:  strategies, KPIs, and risks

TIMINGS: Friday, January 31, 2025 at 10am ET / 3pm BST
FORMAT: “On the Offense” – live interview with industry leaders – Register Here!
HOST: David Foster, Chairman, BVR
SPEAKER: Diane Schwartz, CEO of Ragan Communications and Bill Dugan, Director of Revenue Growth of EB Medicine.

Join us Friday, January 31st at 10 AM ET when On The Offense meets with two leaders who enjoyed very successful 2024 results: .Ragan Communication’s CEO Diane Schwarz along with EB Medicine’s Director of Revenue Growth Bill Dugan. 

Our topic:  Building on Specialized Content Success in 2025:  strategies, KPIs, and risks.

Ragan Communications and EB Medicine took different paths in 2024, but both experienced material growth.  We’ll discuss what worked, why it worked, and how these two Renewd leaders have planned to build further this year. Both leaders began with investments in top tier talent, expanded their “voice of the customer” knowledge, and then introduced new products and services and communities to increase value in their markets.

This session will be your chance to compare goals, KPI’s, risks, and strategies with Diane and Bill—and share your own insights to questions such as these:

• Should you adjust “SWOT” analyses to match this economy—and what’s happening in our specialized markets?
• What risks can be minimized if your business plan requires success with new customer segments and new subscription or event products?
• What are the benchmarks required to know that you are truly improving client engagement?
• What new talent and organizational (and leadership!) resources are required to succeed now?
• What are the top 5 ways to monetize the current generation of AI?
• Is this the year to upgrade and simplify your tech stack to reduce costs and waste?
• And, finally, how do we know if we’re adding value as we grow?

Whatever your leadership role, you won’t want to miss this month’s On the Offense, our exclusive.  Join host David Foster, Diane, and Bill for this month’s 45-minute On the Offense strategy discussion Building on Specialized Content Success in 2025:  Strategies, KPIs, and Risks on Friday January 31st, starting at 10am ET / 3pm BST.

Register Today