Driving Value Series #1 – Will the Subscription Metrics you use Break or Make your Business?

DATE/TIME: Wednesday, September, 18 2024, 11am EST / 4pm BST
FORMAT: Presentation with Case Studies – Register Here!
PRESENTER: Andy Burden, Co-Founder of Substribe


About Renewd’s Driving Value (a.k.a. Smooth Operators) Series of Events

Creating value to drive today’s revenue and tomorrow’s multiple

Renewd’s year-round program to address the journey to operational greatness. We’ll be diving into areas of best practice that do the most heavy lifting to add enterprise value and if tackled consistently (and well in advance of a potential acquisition due diligence process), will supercharge value regardless of an exit/ acquisition timeline.

Using a mix of feedback from the Renewd network who have gone through an acquisition process, advisors who have seen it all and a focus on our members perennial challenges, the program will provide actionable guidance to create value, driving today’s revenue and tomorrow’s multiple.


Session 1: Will the subscription metrics you use break or make your business?

This session will uncover how traditional subscription metrics can break your business if their limitations aren’t fully understood by your team. It will show you a new approach, embedding subscription insights to unlock enterprise value.

Sharing case studies (using real subscription data) you will see how to transform revenue data into intelligence and drive action to improve the value of your business:

  • Find bright spots for doubling down on
  • Know when to pull the pricing lever
  • Answer the evergreen question: Am I leaving money on the table?


You will be shown a performance framework shaped with fellow b2b subscription leaders. It is intended to drive value by optimizing revenues from existing customers AND informing pursuit lists to improve conversion and stickiness. But equally it can shine a light on risks to your brand and avoid the need for a lengthy turnaround.

You highlighted a problem we hadn’t recognised. We originally projected revenues purely using new business and renewals. We now have a strategy in place but we know it’s going to take 18 months or two years to rectify. If we’d had this view earlier we would have acted sooner.” – MD, b2b subscription brand.


Key Takeaways:

  1. A performance framework to assess your results
  2. Insights into your next best lever to pull based on your strategy
  3. Independent benchmarks for premium subscription brands


Useful For:

  • Founders/CEO: Create a performance mindset in your subscription organisation
  • MDs: Control the narrative in the boardroom, with your cross functional leads, and team members
  • Finance: Align with commercial teams to help execute and create investment cases
  • Product: Analyse product performance and assess impact on protecting and/or growing the installed base
  • Customer Success: Identify patterns for in account expansion, risk mitigation and value realization
  • Sales: Create pursuit lists based on high growth / high value customers to improve conversion


The session is also useful for people who want to understand optimal performance (strategy, planning, M&A, etc.) and team members who want to build on their subscription acumen.


Register Today!



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Sep 18 2024


11:00 am - 12:00 pm

Local Time

  • Timezone: America/New_York
  • Date: Sep 18 2024
  • Time: 11:00 am - 12:00 pm


Online Event - Free to Attend



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