In this episode of On the Offense, Diane Schwarz, CEO of Ragan Communications, and Bill Dugan, Director of Revenue Growth at EB Medicine, share their strategies for building on specialized content success in 2025. Both leaders reflect on their 2024 growth, achieved through investments in talent, deepening customer insights, and launching innovative products and services. They discuss how to adjust SWOT analyses for today’s economy, manage risks when entering new markets, improve client engagement, monetize AI opportunities, and streamline tech stacks for efficiency. Hosted by David Foster, this 45-minute session offers valuable insights for leaders looking to succeed in 2025.

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Recorded: January 31, 2025