In this webinar, we explored how Account-Based Marketing (ABM) can enhance your B2B marketing efforts by focusing on attracting and retaining high-quality customers. Led by Rob Simpson, Director of Innovation & Automation at Merit Data and Technology, and Helen Coetzee, Co-Founder & CEO of MPG, the session covered key strategies for identifying and targeting valuable customers, integrating ABM with traditional demand generation, and leveraging data to efficiently scale ABM efforts. Watch the full discussion to learn actionable insights on improving customer retention and establishing a market-leading position for your business.

Learn how to:

• Identify and target high-value customers.
• Boost retention and growth.
• Optimise your tech stack and processes for scalable ABM.
• Align your team for success.

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Recorded: October 3, 2024