AI in Marketing
TIMINGS: 10.00-11.00am ET / 3.00-4.00pm BST / 4.00-5.00pm CET
DATE: Tuesday, 5 September 2023
FORMAT: Virtual roundtable discussion
SPEAKERS: Dominic Bird (Head of Inbound & Paid Media, MPG), Alicia Drew (Director, Strategy & Operations, MPG), Sharise Wilkinson (Marketing Director, MPG), Magda Kasprzycha (Director of Marketing Operations, MPG), Kirsty Joynson (Marketing Director, MPG)
HOST: Helen Coetzee (Board Member, Renewd & Founder/CEO, MPG)
AI is set to become the greatest disruption to hit our industry since the internet. From content creation to sales, marketing, customer service, operations, content discovery, and product development – every part of our business will be affected. The impact is already being felt.
Renewd.net has launched a series of virtual roundtables on AI in Marketing, Publishing and Operations – all of which are free to attend.
Marketing in specialized B2B media & events businesses: implications & applications of AI
We’ll go beyond the hype to discuss the practical implications and real-world applications for artificial intelligence including:
- What AI tech are we already using that we may not have recognised as AI – until now?
- What marketing-related AI should we be paying most attention to right now?
- What are the tried and tested AI tools out there that will make marketing of B2B specialized media brands and products more effective and efficient?
- Which AI marketing tools are ‘essential’? Which are ‘nice to have’?
- How can we use AI to improve email deliverability and engagement?
- How is AI disrupting SEO and PPC?
- To adopt AI tools, how does a marketing database need to be set up?
- How can AI make our 1st party data more valuable?
Join MPG’s marketing experts on 5th September for a Renewd roundtable to discuss how marketing for B2B events/subscriptions is changing with AI.
Since 2014, MPG’s unique service offering and proven methodology has been successfully deployed by over 100 specializsed media businesses around the world.
With a team of 18 full time staff based in London, UK, serving a global client base, MPG is an B2B marketing consultancy and full-service agency delivering marketing strategies, operations, campaigns, and training for B2B brands, media owners, event organisers and professional associations.
Renewd is a community for professionals dedicated to sharing best practices for growing B2B subscriptions, building communities, and enhancing live and virtual events.