AI in Marketing

TIMINGS: 10.00-11.00am ET / 3.00-4.00pm BST / 4.00-5.00pm CET
DATE: Tuesday, 5 September 2023
FORMAT: Virtual roundtable discussion
SPEAKERS: Dominic Bird (Head of Inbound & Paid Media, MPG), Alicia Drew (Director, Strategy & Operations, MPG), Sharise Wilkinson (Marketing Director, MPG), Magda Kasprzycha (Director of Marketing Operations, MPG), Kirsty Joynson (Marketing Director, MPG)
HOST: Helen Coetzee (Board Member, Renewd & Founder/CEO, MPG)


AI is set to become the greatest disruption to hit our industry since the internet. From content creation to sales, marketing, customer service, operations, content discovery, and product development – every part of our business will be affected. The impact is already being felt. has launched a series of virtual roundtables on AI in Marketing, Publishing and Operations – all of which are free to attend.

Marketing in specialized B2B media & events businesses: implications & applications of AI

We’ll go beyond the hype to discuss the practical implications and real-world applications for artificial intelligence including:

  • What AI tech are we already using that we may not have recognised as AI – until now?
  • What marketing-related AI should we be paying most attention to right now?
  • What are the tried and tested AI tools out there that will make marketing of B2B specialized media brands and products more effective and efficient?
  • Which AI marketing tools are ‘essential’? Which are ‘nice to have’?
  • How can we use AI to improve email deliverability and engagement?
  • How is AI disrupting SEO and PPC?
  • To adopt AI tools, how does a marketing database need to be set up?
  • How can AI make our 1st party data more valuable?

Join MPG’s marketing experts on 5th September for a Renewd roundtable to discuss how marketing for B2B events/subscriptions is changing with AI.



Marketing Pro Group

Since 2014, MPG’s unique service offering and proven methodology has been successfully deployed by over 100 specializsed media businesses around the world.
With a team of 18 full time staff based in London, UK, serving a global client base, MPG is an B2B marketing consultancy and full-service agency delivering marketing strategies, operations, campaigns, and training for B2B brands, media owners, event organisers and professional associations.

Renewd is a community for professionals dedicated to sharing best practices for growing B2B subscriptions, building communities, and enhancing live and virtual events.

The event is finished.


Sep 05 2023


10:00 am - 11:00 am

Local Time

  • Timezone: America/New_York
  • Date: Sep 05 2023
  • Time: 6:00 am - 7:00 am


Virtual/Online Event



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