No one can deny that email marketing continues to be one of the most important marketing channels – from the top to the bottom of the funnel.

Email is the tool we can use most proactively to directly target the right people, at the right time, with the right message. And of all the ‘automations’ now used in marketing, automated emails can often be the most authentic and welcome to customers.

But your email marketing will never be as effective as it should be if the following 3 important elements have not been given deep consideration and attention:

1. Your messaging strategy – to inform email copy and design.

2. Your segmentation strategy – to ensure your messaging is relevant.

3. Your marketing database – to ensure the size and shape of your ‘email lists’ will support your commercial goals.

Listen in as Stephanie, Rob, Jenny, Kirsty and Helen discuss how these three elements can make all the difference to email marketing success, and the ‘how’ of getting them right.

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Recorded: March 8, 2023