How Sales Development Reps (SDRs) can accelerate profitable revenue growth for B2B subscriptions

TIMINGS: 10:00-11:00am ET / 3:00-4:00pm GMT / 4:00-5:00pm CET
FORMAT: Online case study and roundtable discussion [Partner Content]
PANELISTS: Sara Bartolini (Director of New Business, Fastmarkets) & James Feeney (Managing Partner, Alliance Sales Support) and Host: Helen Coetzee (Co-Chair, Renewd Europe)



What are Sales Development Reps (SDRs)? Do they handle inbound or outbound prospecting? What’s the difference between an SDR (sales development rep) and BDR (business development rep)?

How can SDR’s deliver well qualified leads for your experienced sales people? And how do you make this work best in terms of cost and ROI?

If you’re planning to hire salespeople, or working on your sales strategy, you may have come across the relatively new concept of SDRs – and you may therefore be needing answers to these questions too!

Join Sara Bartolini of Fastmarkets as she shares her experience of accelerating revenue growth using SDRs. Sara will be joined by Renewd Partner Member, James Feeney of Alliance Sales Support to talk about the challenges and key success factors when incorporating SDRs into your sales process, and what to consider when using SDRs for the first time.

Get answers to these 7 questions from this (free) online event:

  1. What is an SDR?
  2. Where do SDRs fit into the marketing and sales process?
  3. Why should I invest in SDRs?
  4. What are key success factors in ensuring SDRs deliver a strong ROI?
  5. How important is a CRM?
  6. When does using an external partner to provide SDR resources (i.e. outsourcing) make sense?
  7. When outsourcing for SDRs, how should one ensure a good ROI and acceleration of subscriptions revenue growth?

Please join Sara and James online on 28th June for this Renewd Partner roundtable!


Renewd Fastmarkets Alliance Sales Support - Case Study



Fastmarkets is a trusted cross-commodity price reporting agency (PRA) in the agriculture, forest products, metals and mining, and new generation energy markets. They give their customers the insights to trade today and plan for tomorrow. 

Alliance Sales Support provides effective and sustainable sales solutions for organizations focused on B2B media, intelligence and events.  They provide an alternative, flexible and cost-effective service to supplement and support inhouse sales teams – with specific expertise and focus on subscription sales, membership sales, delegate acquisition and appointment setting – covering UK/Europe, USA and Asia.

Renewd is a community for professionals dedicated to sharing best practices for growing B2B subscriptions, building communities, and enhancing live and virtual events.


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Jun 28 2023


10:00 am - 11:00 am

Local Time

  • Timezone: America/New_York
  • Date: Jun 28 2023
  • Time: 6:00 am - 7:00 am


Virtual/Online Event



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