Free Webinar Recording: On the Offense - Combining Strategy, and Tactics, to Thrive in a Cyclical Market
Thursday, September 12, 2024
Online
Free to Attend
Watch the recording of our recent webinar with Gregory Hart, President of PSMJ Resources, Inc., on “Combining Strategy—and Tactics—To Thrive in a Cyclical Market.” Greg shares how PSMJ achieved its best year ever by rapidly adapting to market shifts, focusing on value-based pricing, and scaling their offerings to meet changing customer needs. Don’t miss these valuable insights for thriving in any market condition!
This case study will cover:
- Accelerating new product development for short-term revenue enhancement.
- Maintaining value-based pricing to avoid the "race to the bottom".
- Adjusting the product mix with new events, consulting, M&A advisory, research, data and news.
- Leveraging traditional publishing revenues while significantly growing the top line.
- Scaling up executive networks like the PSMJ PRO community.
- Expanding the leadership team during periods of changing customer behaviors.
- Staying lean with corporate governance and organizational structure for faster market response.
...and much more!
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Recorded: September 12, 2024