Watch the recording of our recent webinar with Gregory Hart, President of PSMJ Resources, Inc., on “Combining Strategy—and Tactics—To Thrive in a Cyclical Market.” Greg shares how PSMJ achieved its best year ever by rapidly adapting to market shifts, focusing on value-based pricing, and scaling their offerings to meet changing customer needs. Don’t miss these valuable insights for thriving in any market condition!

This case study will cover:

• Accelerating new product development for short-term revenue enhancement.
• Maintaining value-based pricing to avoid the "race to the bottom".
• Adjusting the product mix with new events, consulting, M&A advisory, research, data and news.
• Leveraging traditional publishing revenues while significantly growing the top line.
• Scaling up executive networks like the PSMJ PRO community.
• Expanding the leadership team during periods of changing customer behaviors.
• Staying lean with corporate governance and organizational structure for faster market response.

...and much more!

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Recorded: September 12, 2024