“On the Offense” – Events, Licenses and Subscriptions: How to Prepare Now for 2024 Growth

Join us Thursday, September 21^st at 10 AM ET when On The Offense tackles a challenge shared by every Renewd member:  Events, Licenses and Subscriptions: How to Prepare Now for 2024 Growth.

This month Renewd’s On the Offense welcomes back Access Intelligence’s CEO, Heather Farley, for an essential strategy discussion: If 2023 got us back to “normal,” what can we do now to guarantee growth in 2024 and beyond?

“Renewd members learned so much the last few years together, and events and subscriptions models have changed so much,” says Heather. “It’s a huge challenge to build on this year’s success, and we’re preparing now throughout AI.”

How will we surpass 2023?  Some of the expanded strategies we’ll discuss on the 21^st include:

• Is now the time for aggressive price increases?  If so, what value have we added this year?
• What investments are essential now so that we fully understand the “voice of the customer” – within each segment – while planning 2024.
• How should we adjust our business planning cycles so we know early when we’re falling short of our goals?
• What growth is reasonable in this economy and in our specialized markets?
• What are the best product maps for 2024 and how can we communicate them most powerfully to our buyers?
• Should we invest limited resources now in leadership?  Sales?  Other go-to-market strategies?
• Is tech a friend of foe as we look at increasing the profitability of our events and information products next year?
• Are our KPI’s wrong for this economy?  How do we measure customer success, account renewal rates, engagement, and “HEART.”
• And, finally, how do we know if we’re adding value?

Whatever your leadership role, you won’t want to miss this month’s On the Offense, our exclusive strategy interview featuring Heather Farley.  Join host David Foster and Heather for this month’s 45-minute On the Offense strategy discussion: Events, Licenses and Subscriptions: How to Prepare Now for 2024 Growth on Thursday, 21 September, starting at 3 BST/10 ET!