Retention Metrics That Actually Matter: Benchmarks, targets and best practice across the media mix (Renewd Europe Leaders Strategic Workshop)
Date: Wednesday, 24 June 2026
Time: 14h00 - 18h00, UK
Topic: Retention Metrics That Actually Matter: Turning Data into Defensible Growth
Format: Guest speaker with strategic roundtable discussions, followed by summer networking drinks
Guests: Fergus Gregory and Catherine Lewis from Collingwood
Venue: Central London
In today’s subscription, membership and events landscape, most businesses track retention, but far fewer truly understand which metrics drive sustainable growth across the whole organisation.
This interactive session, led by Collingwood, will cut through the noise to explore how leading businesses are redefining retention in a rapidly evolving market.
Using a real-world case study, we’ll go beyond dashboards and delve into how retention metrics can be applied strategically - not just within subscriptions, but across content, data, community and events-led models.
We’ll also explore how AI and changing customer expectations are reshaping what “good” retention looks like, and how businesses can build defensible “moats” that go beyond traditional KPIs.
Expect a highly practical, discussion-led session designed to help you translate insight into action.
What you’ll learn:
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Which retention metrics actually matter and which don’t
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How to apply retention thinking across your entire business model, not just subscriptions
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How leading companies are using data, community and product strategy to improve retention
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Where AI fits into retention measurement and optimisation
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Practical takeaways you can implement immediately
Join the discussion:
Become a member now
This in-person session is for Renewd Leader Members only – CEOs, MDs, Founders and Owners of specialised media and event businesses. Our overall theme for membership is: Creating and strengthening recurring revenues to build a resilient and valuable business.
Click here or email sue@renewd.net to find out more about how to become a member and join this roundtable.

