Sales Leadership – Client Engagement

TIME: 10:00-11:00am ET / 3:00-4:00pm GMT / 4:00-5:00pm CET
DATES: Jan 10, 2024
FORMAT: Roundtable Discussion on Client Engagement
HOST: Joseph Coleman, Executive Director, Renewd
MODERATOR: John Hitchcock, Managing Director, Energy Intelligence
SPECIAL GUEST SPEAKERS: Dan Fink, Managing Director of Money-Media, Angela Kornegor, CEO of MedLearn Media

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Dan Fink, managing director of Money-Media, and Angela Kornegor, CEO of MedLearn Media, will share what’s worked – and hasn’t – in grabbing the attention of clients current and future. Technology can play a big role in generating meaningful “touches” with clients. Yet low-tech techniques can also boost visibility in ways that ease renewals and open the path to converting singles into site and enterprise licenses. Moderated by John Hitchcock.

• Making clients aware of content uniqueness and relevance
• Increasing site traffic – not too little, not too late
• Identifying budget champions and influencers
• Knowing what’s important to the person on the other side of the negotiating table