Taking the leap from free to paid, and why being late to the party encourages innovation
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Event Details
Date: Tuesday, October 21, 2025
Time: 09h30-10h30 ET; 14h30-15h30 UK
Duration: 60 Minutes
Join us for an engaging fireside chat with James Feeney, CEO of Alliance Sales Support, and Chris Delahunt, Director, Renewable Revenues at Citywire, as they explore how Citywire revolutionised its approach to subscription growth.
Discover how Citywire shifted from a free registration model to implementing an innovative dynamic paywall strategy—and the significant results this transformation achieved. This insightful discussion will unpack Citywire’s decision-making process, share data-driven outcomes, and highlight the experience of outsourcing sales support to execute on new sales strategies. Whether you’re exploring paywall options or looking to optimise your current setup, this session promises actionable insights to help you achieve measurable results.
Key Takeaways / What You’ll Learn
- Explore why Citywire transitioned to a dynamic paywall model: Understand the rationale behind this pivotal decision and how it reshaped their revenue model and monetized content effectively.
- Gain actionable insights: Access practical strategies to accelerate your own subscription revenue.
- Learn about the experience of outsourcing sales support: Learn the benefits and challenges of leveraging external expertise for implementing subscription barriers.
- See real-world results and insights: See the remarkable impact on Citywire’s subscription growth and the data-driven decisions that propelled their success.
Speakers
- James Feeney, CEO, Alliance Sales Support
With extensive expertise in sales strategy and performance optimisation, James partners with organisations to drive measurable growth and lasting results. - Chris Delahunt, Director, Renewable Revenues, Citywire
After launching and building Citywire's American business, which included Citywire's first paywall, Chris switched focus to lead Citywire’s global subscription initiatives, particularly the implementation of innovative solutions to boost renewable revenue.
