Unleashing AI for Better Marketing and Audience Engagement

TIMINGS: 8:00am PT / 11:00am ET / 4:00pm BST
FORMAT: Webinar and roundtable discussion [Partner Content]
SPEAKERS: Erica Salm Rench (COO, rasa.io), Mitch Eisen (Founder/CIO, Contentware) & Tom Pines (CEO, Contentware)
HOST: Kim Mateus, interim Executive Director, Renewd


2023 will be remembered as the year artificial intelligence began to seriously impact Renewd member businesses. It boasts a promise of increased efficiency, competitive advantage and better profit margins, but carries significant concerns about accuracy, privacy, legality, ethics, and even job displacement.

While that’s plenty to keep a media executive both hopeful and nervous about the future of media and their business, there are many practical tools in use today that leverage generative AI and AI-powered insights to help media companies grow and operate more efficiently.

Join us on May 11 for Unleashing AI for Better Marketing and Audience Engagement to get your most burning questions answered about using AI in your business:

  • How do you start planning for AI, what are the biggest challenges?
  • How do you staff for AI, and what are “prompt engineers”?
  • What legal considerations should you keep in mind when working with AI?
  • How can you better position yourself and your team to adapt to and take full advantage of AI?

This interactive discussion will provide a framework for thinking about AI holistically, and then we’ll get into some practical strategies, tools and tips for leveraging AI in your organization.

Submit your questions in advance and be prepared to come away with thought-provoking ideas and a solid grasp of how to begin harnessing the power of AI in your business.

Don’t miss out on this important and timely webinar. Register today!

This free webinar is brought to you by Renewd, the open network of specialized subscription, membership, and event professionals, in conjunction with our partners rasa.io and Contentware.



Using AI and a description of what you’re promoting, Contentware automatically creates a multi-channel marketing campaign – in minutes. It automates what’s painful about building campaigns, and leaves the creative parts to you. For every campaign, Contentware creates a marketing calendar, generates email and social media content and images, writes copy, and integrates with popular email and social platforms.

rasa.io’s newsletters engage your customers through curated content and help build relationships. We give businesses a way to provide a real benefit regularly for everyone on their email list. And not just regularly, but relevantly. Through automation, businesses can engage with a new level of frequency without having to spend more time, effort, or money.

The event is finished.


May 11 2023


11:00 am - 12:00 pm

Local Time

  • Timezone: America/New_York
  • Date: May 11 2023
  • Time: 7:00 am - 8:00 am


Virtual/Online Event



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