Hybrid, Live or On Demand? Too Many Choices for 2021 Event Planning This Roundtable discussed different variations of hybrid, live or on-demand events being planned for 2021. We talked about survey results from attendee and sponsor […] ×
Using Content Usage Data to Grow Subscription Renewals Do you ever wonder that if you understood your subscribers’ and customers’ content usage how you could use this knowledge to drive better renewals […] ×
How to Claim a Portion of the $6+ Billion Visa/MasterCard Settlement Any business that accepted VISA and MasterCard payments for goods and services from January 1, 2004 through January 25, 2019 can apply for their […] ×
Marketing RoundTable: Pricing, Auto-Renew & More This month’s discussion included talk about recurring credit card transactions, monthly vs. annual subscribers lifetime value, free vs. paid trials, bundled products, the recent […] ×
Pricing, Timing, Sponsor Fulfillment — What Folks are Thinking for 2021 This Roundtable discussed how organizations are preparing for live and/or hybrid events this year. We discussed timing issues, pricing models being considered, as well […] ×
