This month’s discussion included talk about recurring credit card transactions, monthly vs. annual subscribers lifetime value, free vs. paid trials, bundled products, the recent […]

This Roundtable discussed how organizations are preparing for live and/or hybrid events this year. We discussed timing issues, pricing models being considered, as well […]

Do you ever feel like your company’s Editorial, Marketing, and Sales teams are heading in opposite directions? Is there tension between those groups? If […]

We often hear that a 1% price increase can generate up to 10% increase in profits. But pricing isn’t seen as a priority– often, […]

This Roundtable discussed when live events are coming back and what’s being done to keep people safe and engaged when they do. Discussion points […]