Resources

GROWTH OPPORTUNITIES FROM ACCELERATED DIGITALIZATION AND CUSTOMER PRODUCT ADOPTION.

In this Renewd Roundtable, we discussed how two specialized information providers have adapted to take advantage of accelerated digitization and changing customer behaviors since the pandemic.

Case studies from The Risk Leadership Network, a membership business and a Money-Media, a digital publisher. Speakers:

Dan Fink oversees the Money-Media business unit, which was acquired by the Financial Times in January 2008. Money-Media is a native digital publisher with over 130 staff, 10 products, and operations on three continents. Money-Media sits within FT Specialist, the Financial Times' specialist publishing division, and publishes premium news across multiple industries.
Tim Whitehouse: Tim is the Co-Founder of the Risk Leadership Network (RLN) a global corporate membership network for risk leaders and their teams. RLN was created in October '19 and launched in April '20.
Tim has held senior positions at Haymarket Business Media, Newsquest Specialist Media (NSM) and Emap and has launched, acquired and developed a range of international information brands and portfolios.
With over 20 years’ experience as a managing director, Tim has led teams of talented individuals who have won awards for content, sales, information services, events and management excellence including NSM’s 2013 PPA Digital Publisher of the Year accolade. Tim is based in London.

RENEWD WEBINAR: FOOL-PROOF STRATEGIES TO BRING NEW PRODUCT IDEAS TO LIFE

Are you completely satisfied with your new product development process? With crisis comes opportunity and those who stay close to their audience and move quickly to act on new product ideas often see the fastest growth coming out of a crisis. But, moving quickly doesn’t mean shooting from the hip or taking wild guesses and which new products will be a success. Join Rob Ristagno – CEO of marketing and strategic advisory firm The Sterling Woods Group – as he shares scalable product development strategies specifically for publishers and content organizations that reduce risk and help you to deliver faster growth. Whether you are a niche publisher or a global event producer, new ideas consume resources and (now more than ever) you need to be placing your bets on the ideas with the best odds of success. Rob taught an MBA-level course on new product development at Boston College and this webinar is a synthesis of that course! In this fast-paced webinar, you learn: (1) The five phases of new product development; (2) The importance of aligning your team around a Product Innovation Charter; (3) Market research techniques to generate and test product concepts; (4) How to make go/no-go decisions based on financial analysis; and (5) The best ways to ensure success at launch… and beyond! (Recorded April 13, 2021)

SEO FOR PUBLISHERS: 2021’S SUCCESSFUL STRATEGIES FOR BEING FOUND ONLINE

Mastering current SEO best practices is an always-evolving situation, with Google constantly changing their algorithm—and even user search behavior changing drastically at times (consider what happened when scores of people flocked to the Internet during the pandemic, consumers and business professionals alike). Keeping up-to-date on the latest SEO best practices is essential for any publisher, editor, or marketer who wants their website featured at the top of Page 1 for search results on keyword phrases in your content domain. Attend this FREE webinar—and bring your whole team—to discover the latest ways for getting your content in front of the eyes you most want to see your products, services, and events. Why does this matter? Studies show that new prospects obtained by organic-search methods are worth more to you—they convert faster and spend more money with you! (Recorded April 8, 2021)

ON THE OFFENSE: HOW COMMUNITIES DEMAND NEW BUSINESS MODELS, WITH VICTORIA MELLOR AND ASHLEY FRIEDLEIN

Host David Foster interviews two Renewd members who have built their careers on monetizing communities: Victoria Mellor and Ashley Friedlein. Victoria built and sold Melcrum to what was then the largest global communities provider, CEB. Her new venture, Kademy, intends to take those models further. Ashley, meanwhile, the founder of eConsultancy, has published dozens of pieces about the transformative nature of communities on every aspect of our businesses, and then committed to his principles by founding Guild (Renewd will be moving to the Guild platform in the next 45 days).
Please join these two generous and thoughtful information industry leaders as they discuss why:

  • Enterprise and subscription sales models fail without engagement
  • The “customer experience” is no longer a nice-to-have bolt-on to your existing product and sales strategies
  • “Transactional” publishers (especially event producers) are losing market share to communities—never mind COVID
  • On-boarding never stops
  • Monetizing communities has different characteristics from nearly every other previous information industry business model (except perhaps SaaS).

CONSULTATIVE SELLING: HOW TO SELL HIGHER VALUE SUBSCRIPTION AND MEMBERSHIP PRODUCTS.

If you’re looking to build higher-value relationships with your customers, then consultative selling needs to be part of your team’s skillset.

In this webinar, Katie James, Commercial Director at Kademy, will share her experience of selling enterprise products consultatively including:

  • How to make contact with the buyer
  • What an effective consultative process looks like and how to avoid missing vitals steps
  • Overcoming the biggest challenges to consultative selling
  • How to close deals successfully

HYBRID, LIVE OR ON DEMAND? TOO MANY CHOICES FOR 2021 EVENT PLANNING.

This Roundtable discussed different variations of hybrid, live or on-demand events being planned for 2021. We talked about survey results from attendee and sponsor groups, as well as ways to drive attendance to live events later this year. There were also some good ideas from the group on how people are offering special incentives to drive more webinar subscriptions.

USING CONTENT USAGE DATA TO GROW SUBSCRIPTION RENEWALS

Do you ever wonder that if you understood your subscribers’ and customers’ content usage how you could use this knowledge to drive better renewals discussions?

As technology allows publishers to have ever-greater insight into how readers engage and use content, it can sometimes be overwhelming to know what data is important and how it can be usefully implemented by commercial teams.

In this roundtable join Devin Holland, Director of Business Development, Bioinformatics, a life science industry publisher and Edwin Bailey,Director of Marketing, Publish Interactive a technology provider, for a practical overview of how usage data can help deliver profitable high-value subscriptions. They will share how engagement metrics are used by sales and account management teams when conducting subscription renewals with high-value customers in the life-science industry.

The speakers will cover:

  • How customer success teams can gain insight into subscribers’ interest areas.
  • What technology can and needs to do to provide useful data.
  • How usage data can make the case for company-wide licenses.
  • Understanding the difference between subscriber usage and perceived value.


After this session participants will have a better understanding of how to use subscriber data and takeaway practical advice that they can implement in their publishing business.

HOW TO CLAIM A PORTION OF THE $6+ BILLION VISA/MASTERCARD SETTLEMENT

Any business that accepted VISA and MasterCard payments for goods and services from January 1, 2004 through January 25, 2019 can apply for their fair share of a $6+ Billion court ordered settlement.

In 2004 a group of large retailers joined together to sue VISA, MasterCard and the issuing banks over illegal business practices. Specifically the suit claimed that the defendants colluded to rig higher and higher “Card Payment Interchange Fees” and “Merchant Discounts” in a manner that amounted to illegal price fixing.

This case quickly became a “class action”… which enables a small number of plaintiffs to sue on behalf of a larger group with similar interests. The court agreed to combine these cases into a class action, the results of which would be applicable to all members of the class. In this case this means all U.S. interests accepting VISA or MasterCard payments from January 1, 2004 through January 25, 2019. That is IF they elect to become part of the settlement by filing a claim.

Specialized Subscription, Membership and Event Professionals are certainly members of this class and entitled to claim a portion of the $6+ Billion Settlement.

This webinar will explain what you need to know in order to file a claim and several options for filing.

To contact DealersEdge and Brownstone Recovery about applying for your portion of the settlement, visit www.dealersedge.com/brownstone

MARKETING ROUNTABLE: PRICING, AUTO-RENEW & MORE

This month’s discussion included talk about recurring credit card transactions, monthly vs. annual subscribers lifetime value, free vs. paid trials, bundled products, the recent Renewd Copywriting Bootcamp with copywriting expert Jim Sinkinson, and the recent Renewd webinar on pricing strategy presented by Substribe’s Andy Burden and Steve Budd.

PRICING, TIMING, SPONSOR FULFILLMENT—WHAT FOLKS ARE THINKING FOR 2021

This Roundtable discussed how organizations are preparing for live and/or hybrid events this year. We discussed timing issues, pricing models being considered, as well as unique ways that participants are helping to meet sponsorship requests. Discussion points also included updates on Las Vegas live event protocols as well as current relaxation of restrictions pertaining to CLE credits.

EDITORIAL, SALES, AND MARKETING COLLABORATION

Do you ever feel like your company’s Editorial, Marketing, and Sales teams are heading in opposite directions? Is there tension between those groups? If you answered “yes” to either of these questions, you, your colleagues, and your company are falling short of what you could achieve with better alignment. In this Renewd webinar, Brian Cuthbert shares how strengthening the collaboration between Editorial, Marketing, and Sales shifted his teams into high-growth gear, boosting renewal rates, event attendance, and more. Listen now for a practical, how-to session on aligning strategic roles and goals to synchronize your team for success.

THREE STEPS TO DELIVERING A SUCCESSFUL PRICING STRATEGY

We often hear that a 1% price increase can generate up to 10% increase in profits. But pricing isn’t seen as a priority-- often, the focus goes to product or acquisition. During this session. Andy Burden and Steve Budd, co-founders of Substribe, discussed practical techniques to harness the power of pricing for your business.

LIVE OR VIRTUAL EVENTS? WHAT’S IN STORE FOR 2021.

This Roundtable discussed when live events are coming back and what’s being done to keep people safe and engaged when they do. Discussion points also included creative ways virtual components are being integrated into live event plans, best practices for offering CEUs electronically, how webinars are driving new revenue and ways organizations are trying to meet new customer expectations with so much uncertainty in today’s landscape. (Recorded Jan 20, 2021)

MARKETING ROUNDTABLE: LEAD GENERATION

In this marketing roundtable we hear from Lisa McInturff of BVR and Jonathan Ray of Access Intelligence about how Lisa keeps their sales pipeline full and how Jonathan keeps the qualified leads flowing to their clients and advertisers.

PAYROLL PROTECTION PLAN: FORGIVENESS AND FUNDING

The new Stimulus bill signed by President Trump on December 27, 2020 made some big changes to the second round of the Payroll Protection Program – plus for those who took a PPP loan in the first round, dealing with the tax implications of forgiveness. Tax and small business lending experts Lynn Freer and Bob Coleman have been following these developments closely and share their insights and expertise with you, to help you avoid problems and make fullest use of the benefits for which you quality. (Recorded Jan 11, 2021)
This webinar covers:

  • Who qualifies for a second round PPP loan
  • How to report forgiven PPP debt
  • How to calculate your PPP Forgiveness amount
  • What is needed to apply for forgivenes

UK ROUNDTABLE: PLANNING AND BUDGETING FOR 2021

Going into 2021, we still face a great deal of uncertainty around Covid-19 related health risks, government regulations/guidelines and behaviours/preferences, as well as ongoing economic and financial impact at a macro and micro-level. In this roundtable, hosted by Helen Coetzee (MPG), case studies with strategies for planning and budgeted for 2021 are presented by Ben Wood (Infopro Digital), Rory Brown (Agribriefing), and John Owen Waller (Structured Credit Investor). (Recorded Dec 11, 2020)

MARKETING ROUNDTABLE

In this month's marketing roundtable, we discuss SEO, Google's December Core Update, and CRMs (SalesForce, ClaritySoft, Hubspot, etc). (Recorded Dec 10, 2020)

EVENTS ROUNDTABLE: SOLVING CHALLENGES FOR VIRTUAL EVENTS

This month's event roundtable includes discussions on getting speakers for virtual events, timing of live events for 2021, hotel concessions, sponsorship packages for live/virtual, and benefits of virtual events. (Recorded Dec 16, 2020)

USING A PROVEN PRODUCT DEVELOPMENT PROCESS TO LAUNCH NEW SUBSCRIPTION PRODUCTS AND EVENTS

Learn the proven product development process that Simplify Compliance has used to launch dozens of successful specialized information products and revenue streams. Product Director Elizabeth Petersen will share best practices and pitfalls to avoid using their unique approach. (Recorded Nov, 2020)

GRAB INON THE OFFENSE: RADICAL BUSINESS TRANSFORMATIONTEREST

Host David Foster interviews Nick Fallon (currently of Collingwood Advisory) on radical strategies for content companies in 2021. Nick’s long professional experience (Informa, The Economist, BSI, Thomson Scientific) provides the basis to understand current structural market changes that require “strategic courage and commitment.” If your 2021 business plan needs a shot of entrepreneurial energy during these difficult days, be sure to watch this interview! (Recorded Dec 17, 2020)

SUBSCRIPTION CUSTOMER ENGAGEMENT

In this webinar, Andy Baker will discuss building digital engagement from subscribers into a powerful daily or weekly habit, using engagement metrics with internal content, and using email marketing to increase customer engagement and usage. Andy Baker is the Managing Director of The Lawyer. He is also a senior advisor at Collingwood Advisory, a consulting firm based in the UK that specialises in helping entrepreneurs grow and ultimately realise value from their business. He has led the development of a market-leading subscription and information businesses, based on double-digit increases in subscriber usage, outstanding retention rates, market penetration gains, and data-led product development. Andy also led the team at Health Service Journal that transformed HSJ from advertising to subscription-based, from print-centric to digital-only, and from declining performance to healthy growth. He holds a first degree from Oxford University and an MBA from IMD Business School, Switzerland. (Recorded Nov 19, 2020)

EVENTS ROUNDTABLE: HIGH-IMPACT DISCUSSIONS FOR SPECIALIZED INFORMATION COMPANIES

This month’s events roundtable was full of dynamic interaction surrounding key issues currently on the minds of b2b event professionals. Topics discussed included how to drive more engagement among attendees and exhibitors at virtual events, best practices for marketing communication and timing to drive attendee growth and which topics are trending for compelling content. (Recorded Oct 21, 2020)

INFORMATION INDUSTRY M&A—THE NEW PARADIGM

Host David Foster interviews John McGovern and Piers Bearne on Information Industry M&A—The New Paradigm. John (CEO and Owner, Grimes McGovern & Associates) and Piers (Founder & CEO of Collingwood Advisory) have completed as many deals as anyone in the media, content, an d data space since COVID, and as a result, they both have hard-won experience on what’s happening in our active marketplace. If you need a shot of entrepreneurial energy during these difficult days, listen to this high-impact discussion! (Recorded Nov 24, 2020)

BEST PRACTICES FOR DIVERSITY & INCLUSION

The business case for a diverse and inclusive workforce is clear, and yet actually making it happen isn’t easy. Hear what 3 companies in our community are doing to attract, retain, and advance a diverse workforce. You’ll get practical insights and tips, what’s worked, and what hasn’t from Macy Fecto with Access Intelligence, Mamta Patel at Chemical Watch, and Dan Fink from Money-Media. (Recorded Oct 27, 2020).

ON THE OFFENSE: GROWTH STRATEGIES DURING VOLATILE TIMES W/CINDY CARTER

Today’s topic is radical business transformation and David Foster will interview Cindy Carter (WCG). Cindy led FDANews, one of the legacy (ie, not growing much) niche B2B information companies, which was acquired in 2018. Since then, every part of the operation has been reinvented…the customers, the knowledge base, the sponsor workgroups, the survey-based consultancy business. Now, WCG isn’t in a post-COVID “pivot”—since they focus on clinical trials, they’re at the center of the whole pandemic marketplace. If you need a shot of entrepreneurial and operational energy during these difficult days, spend 45 minutes with Cindy’s transformational story! (Recorded Oct 22, 2020)

INTERVIEWS ON GROWTH AND LEADERSHIP

In this month's On the Offense Webinar, David Foster interviews Wayne Cooper (Chief Executive Group), Cindy Carter (WCG), Dan Fink (Money Media), Elizabeth Petersen (Simplify Compliance) and Jen Schwartz (Access Intelligence) about how they are planning and budgeting for 2021.

PIVOTING YOUR EVENT BUSINESS

Hear from Heather Farley (Access Intelligence), Brian Cuthbert (Diversified Communications), Stephanie Eidelman (Inside ARM), and David Foster (BVR), and Ed Coburn (Cabot Wealth) about how they've pivoted their live events businesses in the COVID era.

CUSTOMER VOICE

How well does your team know your customers and are their needs changing as a result of COVID? In this Webinar, Victoria Mellor, Co-founder of Kademy, shares her approach to building a team culture and process that puts customer voice at the heart of your business.

IDENTIFYING COMPELLING OPPORTUNITIES

In this month's On the Offense Webinar, David Foster (President, BVR) interviews RD Whitney, the Co-Founder of the Virtual Events Institute. Learn how RD identified a compelling opportunity and launched a new business and achieved outstanding success in the midst of the COVID pandemic.

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Payroll Protection Plan (PPP) Information