Live or Virtual Events? What’s in Store for 2021 This Roundtable discussed when live events are coming back and what’s being done to keep people safe and engaged when they do. Discussion points […] Date Recorded: January 20, 2021 ×
Three Steps to Delivering a Successful Pricing Strategy We often hear that a 1% price increase can generate up to 10% increase in profits. But pricing isn’t seen as a priority– often, […] ×
Editorial, Sales, and Marketing Collaboration Do you ever feel like your company’s Editorial, Marketing, and Sales teams are heading in opposite directions? Is there tension between those groups? If […] ×
Pricing, Timing, Sponsor Fulfillment — What Folks are Thinking for 2021 This Roundtable discussed how organizations are preparing for live and/or hybrid events this year. We discussed timing issues, pricing models being considered, as well […] ×
Marketing RoundTable: Pricing, Auto-Renew & More This month’s discussion included talk about recurring credit card transactions, monthly vs. annual subscribers lifetime value, free vs. paid trials, bundled products, the recent […] ×