ON THE OFFENSE: GROWTH STRATEGIES DURING VOLATILE TIMES W/CINDY CARTER

Today’s topic is radical business transformation and David Foster will interview Cindy Carter (WCG). Cindy led FDANews, one of the legacy (ie, not growing much) niche B2B information companies, which was acquired in 2018. Since then, every part of the operation has been reinvented…the customers, the knowledge base, the sponsor workgroups, the survey-based consultancy business. Now, WCG isn’t in a post-COVID “pivot”—since they focus on clinical trials, they’re at the center of the whole pandemic marketplace. If you need a shot of entrepreneurial and operational energy during these difficult days, spend 45 minutes with Cindy’s transformational story! (Recorded Oct 22, 2020)