This extraordinary edition of On the Offense: Growth Strategies for Information Industry Leaders features Tom Gale, the CEO of MDM. Over the past decade, Tom has made a number of major strategic moves with uncertain outcomes, but suddenly his investments paid off this year with 600-person Zoom community events and 20% plus subscription, membership and revenue growth rates during COVID.
- Taking the right advice from other Renewd members and experts—and putting it into action.
- Transforming MDM’s leadership—particularly his own.
- Turning the concept of “diversifying revenues” into a tough business plan–and then executing on the plan.
- Eliminating the noise around “community” to take specialization to a whole new level.
- Building a protective “content moat” against the immediate risk of new market entrants, and
- Hiring game-changing talent on a tight budget.