SUBSCRIPTION CUSTOMER ENGAGEMENT

In this webinar, Andy Baker will discuss building digital engagement from subscribers into a powerful daily or weekly habit, using engagement metrics with internal content, and using email marketing to increase customer engagement and usage. Andy Baker is the Managing Director of The Lawyer. He is also a senior advisor at Collingwood Advisory, a consulting firm based in the UK that specialises in helping entrepreneurs grow and ultimately realise value from their business. He has led the development of a market-leading subscription and information businesses, based on double-digit increases in subscriber usage, outstanding retention rates, market penetration gains, and data-led product development. Andy also led the team at Health Service Journal that transformed HSJ from advertising to subscription-based, from print-centric to digital-only, and from declining performance to healthy growth. He holds a first degree from Oxford University and an MBA from IMD Business School, Switzerland. (Recorded Nov 19, 2020)