Adriana Whiteley is a Director at FT Strategies, the Financial Times' consulting firm specializing in digital transformation and growth strategies. With over 25 years of experience in technology, media, and telecommunications (TMT) strategy consulting, Adriana has led projects in print and digital publishing, IPTV/OTT video, software services, and broadband and broadcast infrastructure. 

Before joining FT Strategies, Adriana began her career at McKinsey & Company, Telefónica, and an M&A boutique in Brazil and Spain. She later served as Director for transaction support projects at Ovum Consulting UK (now Omdia) and as Head of the Strategy Practice at Farncombe (now Cartesian). 

Adriana graduated as a journalist and is a member of the Institution of Engineering and Technology (IET) Media Network Committee.