Dave Cella is the President of HCPro, a for-profit, wholly owned subsidiary of the American Health Information Management Association (AHIMA). With more than 20 years of executive leadership experience, Dave brings a wealth of knowledge and expertise to his role. Prior to this, he served as Chief Product Officer for Simplify Compliance, HCPro’s parent company, for five years, where he played a pivotal role in shaping the company's product strategy and direction. Before his time at Simplify Compliance, Dave held executive positions including VP of Product Management Jones and Bartlett Learning, as well as VP of Product Operations for the National Healthcareer Association (NHA), par of Ascend Learning.