Elizabeth Green is the former CEO/Founder of VetMedux (previously Brief Media), an award-winning media and veterinary medical information and technology company. As a trailblazing visionary, she was responsible for leading the creation, launch, and growth of industry-leading brands, Clinician's Brief, Plumb's Veterinary Drugs, and Plumb's Pro. Under Elizabeth's leadership, VetMedux evolved from a traditional ad-revenue model to a subscription-based ARR model, redefining the organization's value. With a legacy of innovation, Elizabeth has been honored as a 2016 Folio Top Women in Media Entrepreneurship, BIMS 2019 Gertrude Crain Award, and inducted into the SIIA B2B Media Hall of Fame in 2025. Currently, Elizabeth serves as Chief Brand Ambassador for Instinct Science, which acquired VetMedux in 2024.