Helen Coetzee has spent over 25 years in the world of B2B specialised media and events, with a focus on growth strategy development and implementation, as well as data-driven marketing. After working in senior marketing roles in world-leading organisations including Informa and Ascential, Helen launched her own B2B marketing consultancy and agency in 2014 – MPG (Marketing Pro Group). The MPG team is based in London and works with clients all over the world, with a focus on the UK and US.