Relevance is a status that must be continually earned, and it is now (more than ever!) the path to revenue for publishers. In this session, Revmade’s Krystle Kopacz will help publishers understand how they can better understand their audiences and communities through a deliberate (and fun!) approach to using audience intelligence that delivers high impact results. In this session, you will see:

✅ Real-world examples of how audience data led to product, content and growth opportunities
✅ A list of the types of questions you should be asking your data sources
✅ The best way we’ve found to use data to drive planning and break down silos