How Building and Carefully Managing your Value Pyramid Grows Audiences, Engagement and Revenue Quality
Monday, June 09, 2025
Session
When the right customer engages with relevant marketing and high-quality products, customer value is delivered. And when customer value is delivered consistently over time, customers start moving up the Value Pyramid. Helen’s presentation will explore the Value Pyramid framework, and how digital platforms, subscriptions, memberships, and events should all work together to grow customer engagement, loyalty, and recurring revenues – in a systematic, repeatable way.