RTO Insider, a trusted provider of in-depth energy market reporting for the North American power markets was recently sold to Yes Energy, a leader in power markets software and data. In this session Rich Heidorn, who co- founded RTO Insider in 2013 with his late wife Merry Eisner, will share what he has learned about successfully scaling and selling high value B2B information subscription businesses. We will cover critical stages in the growth journey including how to deliver a three fold increase in ARR, how to plan for your succession, and how to navigate a highly competitive sale process. Rich will be interviewed by Tim Wakefield, Practice Lead at Collingwood, who partnered with RTO Insider as growth and M&A advisors from 2021 through to its acquisition by Yes Energy in early 2025. The session will also honor Merry Eisner and her unique contribution to the business and the wider community.