Case Study: Building Sales Around Product, Process and Scale
Tuesday, June 09, 2026
Session
Through a lens of fast growth, multiple acquisitions and a wide portfolio of products, Marshall will share the journey they have taken to build a Sales team that’s fit for purpose and scale
- Building out roles to focus solely on a single point value in the process, from research, to negotiation, account management and client success
- Balancing the perennial challenge of delivering a simple customer journey versus leveraging teams with specialist product knowledge
- How sales optimisation changes with scale

