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Summit Schedule 2026

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Case Study: Building Sales Around Product, Process and Scale

Tuesday, June 09, 2026
Session

Through a lens of fast growth, multiple acquisitions and a wide portfolio of products, Marshall will share the journey they have taken to build a Sales team that’s fit for purpose and scale

  • Building out roles to focus solely on a single point value in the process, from research, to negotiation, account management and client success
  • Balancing the perennial challenge of delivering a simple customer journey versus leveraging teams with specialist product knowledge
  • How sales optimisation changes with scale
Speakers
Marshall Cooper, CEO - Chief Executive Group
View all Summit Schedule 2026