Leadership Council Combined Meeting – Roundtable with Kevin Turpin on Meteoric Growth from New Products and Premium Prices
Renewd Leadership Council meetings focus on bringing together the Leaders of B2B media/events businesses focused on strategies to grow recurring revenues from subscriptions, memberships and events.
This Combined Leadership Meeting will have a Roundtable with Kevin Turpin on Meteoric Growth from New Products and Premium Prices. Below are some Key Takeaways from Kevin’s presentation at the 2024 Summit:
Key Takeaways:
- Major Decisions:
- Shut Down Advertising: Closed the advertising business due to market challenges.
- Subscription Model: Moved all content behind a paywall.
- Launch Research Business: Focused on best practices for government affairs executives.
- Issues & Risks:
- Advertising: Market decline, increased competition, digital disruption.
- Subscription: High initial investment for customized products.
- Transformation Highlights:
- 2008 Disruption: Identified Government Affairs as a growth area.
- Digital Shift: Adapted to digital to stay competitive.
- From Media to Services: Focused on subscription-based information services.
- Product Development:
- Customer-Centric: Solved clients’ problems using feedback.
- Successful Products: Developed a white-label presentation product.
- Strategic Shift:
- Focus on Research Consulting: Created a profitable new business, sold for 14 times EBITDA.
This meeting is for Renewd Premium Members only. Run by members and for members, the Renewd Leadership Council meets monthly.
Join Renewd to connect with other Leaders at a similar stage of their journey, or learn from those who have ‘been there, done that’ and have valuable stories to share. The annual Leader Member package provides a ‘safe space’ for you to:
- Discuss strategy with fellow Renewd Leaders
- Learn from experts and interviews with leaders
- Get answers to your most burning questions
- Network with your peers over breakfasts and dinners
- Make valuable, new connections within a unique and trusted peer-network
- Raise your profile in the industry
Please find all the details of Renewd’s Premium Membership here.
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To become a Renewd Premium Member, please email Lindsay Lee (Executive Director, Renewd North America) at lindsay@renewd.net or Sue Stevens (Executive Director, Renewd Europe) at sue.stevens@renewd.net.