ABM for Specialised Media Businesses to Grow Revenue and Profits

DATE: Thursday, October 3rd 2024
TIMINGS: 10:00-11:00am ET / 3:00-4:00pm BST
FORMAT: Briefing + Q&A [Partner Content]
PRESENTORS: Rob Simpson (Director of Innovation & Automation) from Merit Data and Technology and Helen Coetzee (Co-Founder & CEO) from MPG.

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“Account based marketing (ABM) is a go-to-market strategy targeting certain accounts with a synchronized, continuous set of marketing and sales activities.  ABM activities engage those accounts and individuals through all stages of the buying journey.”  (Gartner)

ABM works in tandem with your traditional demand generation efforts and is one part of a much wider mix of marketing tactics that you need to employ.  By focusing resources on a smaller number of accounts, ABM allows for deeper engagement and more meaningful interactions.

In this session we discuss how ABM should be used for B2B marketing to target and attract your ideal customers, whether they are subscribers, attendees, sponsors or exhibitors.  Having a ‘high quality’ base of your ideal customers is very important if you want to:

• Ensure strong YoY customer retention rates and attract the best new customers, and thereby…
• Claim the ‘market leading position’ for your events / subscriptions and your business as a whole.
• .

Join us for this free-to-attend online discussion on October 3rd 2024 at 10am ET / 3pm GMT where Rob Simpson (Director of Innovation & Automation) from Merit Data and Technology and Helen Coetzee (Co-Founder & CEO) from MPG will cover:

• How to identify and target your most valuable new customers
• How to include the current customers you want to retain and grow
• The best way to reach and engage with your ideal customers
• How to set up your database, tech stack, messaging, processes and analytics to deliver ABM efficiently and at scale
• How to get (and keep!) all your stakeholders onboard and aligned
• The data that powers ABM

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ABOUT

Renewd partner, Merit Data and Technology, is a data intelligence company headquartered in The Shard, London. They underpin some of the world’s most trusted B2B intelligence companies with their proprietary data solutions. For over 15 years, their expertise has helped businesses including Thomson Reuters, Gartner, Dow Jones, Informa, RELX Group, Euromoney, The Economist, Wall Street Journal, Haymarket, Fitch and WGSN unleash untapped potential with bespoke and compliant data solutions. Their agile and scalable solutions range from large-scale digital engineering to data operations and AI-driven data products. Their client-centric approach ensures technology is optimised and true value from data is achieved.

Renewd is a community for professionals dedicated to sharing best practices for growing B2B subscriptions, building communities, and enhancing live and virtual events.