The third session of Renewd’s Driving Value series, Driving Functional Effectiveness in a Subscription Business, delivered an insightful discussion on optimizing collaboration across Sales, Product, Customer Success, and Marketing. Moderated by Julian Turner, Managing Director of The Day, the expert panel—including Matthew Louie (Columbia Books), John Owen Waller (SCI), Katy Rose (Exile Group), and others—explored strategies for aligning teams around customer value, managing internal competition, and balancing short-term revenue pressures with long-term growth. Through real-world case studies and practical insights, this session provided actionable takeaways for subscription businesses looking to enhance operational efficiency and drive sustainable success. Watch the full recording now to gain valuable expertise from industry leaders!
Key Takeaways:
✔ Integrating events with subscriptions can boost brand visibility and customer acquisition.
✔ Clear KPIs and strategic alignment across teams are essential for success.
✔ Balancing new sales and renewals requires customer feedback and automation.
✔ A strong customer success team is critical for retention and product value.
✔ Regular communication and cross-team collaboration drive overall business effectiveness.
Recorded: Feb 26, 2025