Boosting B2B Event Success: Leveraging Social Media to Drive Attendance and Engagement

Learning how to leverage social media to increase event attendance and engagement has been top of mind for B2B media and event producers since social media, particularly LinkedIn, gained immense popularity more than a decade ago. 


One B2B media company that seems to have cracked the code with the help of their social media consultant is WATT Global Media, producers of B2B events in the pet food and poultry industries. 


Listen in as WATT’s Director of Marketing, Nancy Batio, is joined by long-time B2B media veteran and CEO of Reach Consultancy, Kristi Dougherty, to walk Renewd members through how they’ve significantly increased engagement and attendance at WATT’s events using social media. 


This webinar dives into the strategies and tactics that can supercharge your B2B event success using social media and covers: 

  • Coordinating Email and Social Efforts 
  • On-Site Event Coverage 
  • The Role of Content Marketing  
  • Building an Engaged Community  
  • Maximizing Sponsor Engagement 
  • Keeping the Momentum Going 


Recorded: July 19, 2023