AI in Marketing – The implications and applications of AI in B2B marketing


Join Helen Coetzee and Dominic Bird from MPG as they share their perspectives and host a discussion on the practical uses of AI in marketing today, including:


– the marketing-related AI we should be paying most attention to right now
– which AI marketing tools are ‘essential’ and which are ‘nice to have’
– how AI is disrupting SEO and PPC
– how AI can be used to improve email deliverability and engagement
– how a marketing database needs to be set up in order to adopt AI tools
– and much more…


The link to the slide deck shared can be found here.


Recorded: September 5, 2023