This Renewd On the Offense session welcomed Simplify Compliance’s Elizabeth Petersen for a very special strategy discussion: How do we surpass our business goals while keeping ourselves energized, relevant, successful, focused, engaged…and happy?
“We’ve been changing the tires while the car is going 65 mph,” says Elizabth. It’s great to be nimble—but it’s also tricky to know when we’re being strategic, or when we’re happy, or even when we’re making terrible decisions. Meanwhile, the business media are pursuing the latest buzz, so we’re all bombarded by messages like “ChatGPT will put us all out of business” or “The economy has collapsed.”
Even our own specialized information industry can be a source of confusion or anxiety. Should we become a platform company? How do we know what our customers want? Is our pricing and go-to-market strategy helping–or harming–our success? Why is no one responding to our emails?
And, then, of course, we all have lives outside our growth-oriented jobs as specialized information providers.
Elizabeth came into our industry as a journalist (and mastered everything else in record time), but that background has kept her close to quality content and product development that customers want, whether in large events or subscription products. Hence her leadership as part of Simplify Compliance’s amazing success story over the years. Whatever your leadership role, you don’t want to miss this On the Offense, our exclusive strategy interview featuring Elizabeth Petersen..
Recorded: May 25, 2023