Email marketing effectiveness: the top 3 things to get right
TIMINGS: 9:30-10.30am ET / 2:30-3.30pm GMT / 3:30-4.30pm CET
FORMAT: Online round-table discussion [Partner Content]
HOST: Stephanie Williford (EB Medicine)
PANELISTS: Rob Stead (Sense Media), Jenny Fazakerley (FT), Kirsty Joynson (MPG), Helen Coetzee (MPG),
What will make the biggest impact on your email marketing performance?
No one can deny that email marketing continues to be one of the most important marketing channels – from the top to the bottom of the funnel.
Email is the tool we can use most proactively to directly target the right people, at the right time, with the right message. And of all the ‘automations’ now used in marketing, automated emails can often be the most authentic and welcome to customers.
But your email marketing will never be as effective as it should be if the following 3 important elements have not been given deep consideration and attention:
- Your messaging strategy – to inform email copy and design
- Your segmentation strategy – to ensure your messaging is relevant
- Your marketing database – to ensure the size and shape of your ‘email lists’ will support your commercial goals
Join Rob, Jenny, Stephanie, Kirsty and Helen on 8th March for a Renewd Partner round-table as they discuss how these three elements can make all the difference to email marketing success, and the ‘how’ of getting them right.
